Jun 16 • 10M

Useless vs. Useful Competitive Analysis

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Alexis and Adrienne are former PMs (Facebook, Tesla, and Google) who share their insights working at top companies in Silicon Valley and share their best practices. Subscribe to get insight into the thought-processes of these great practitioners as they launched products in the middle of a crisis, scaled their growth teams, climbed to the top of Google search results, and how they emerged anew.
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When I first joined Tesla as a product manager, I remember making a competitive analysis chart to understand the competitive landscape. This is a common exercise for product managers. They (1) make a list of competitors, (2) build a set of criteria to evaluate the competition (such as pricing and features), and (3) evaluate all the variables against each other. Except this was a completely useless exercise and nothing ever came from it.