Product Managers at Work
Product Managers at Work
Useless vs. Useful Competitive Analysis
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When I first joined Tesla as a product manager, I remember making a competitive analysis chart to understand the competitive landscape. This is a common exercise for product managers. They (1) make a list of competitors, (2) build a set of criteria to evaluate the competition (such as pricing and features), and (3) evaluate all the variables against each other. Except this was a completely useless exercise and nothing ever came from it.