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Laura Sanchez Garcia's avatar

Fascinating article! Is not always the price what customer focus on but how the tool makes them feel. Would have any advice in order to do useful competitive analysis - how to really understand customers using other products without jumping onto disloyal competition? Thank you!

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Alexis and Adrienne's avatar

Thanks for the feedback, Laura! We'll add this topic to our memo queue.

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Atharva Shetye's avatar

Clear perspective on enhancing competitive research! Good read.

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