When I first joined Tesla as a product manager, I remember making a competitive analysis chart to understand the competitive landscape. This is a common exercise for product managers. They (1) make a list of competitors, (2) build a set of criteria to evaluate the competition (such as pricing and features), and (3) evaluate all the variables against each other.
Fascinating article! Is not always the price what customer focus on but how the tool makes them feel. Would have any advice in order to do useful competitive analysis - how to really understand customers using other products without jumping onto disloyal competition? Thank you!
Useless vs. Useful Competitive Analysis
Fascinating article! Is not always the price what customer focus on but how the tool makes them feel. Would have any advice in order to do useful competitive analysis - how to really understand customers using other products without jumping onto disloyal competition? Thank you!
Clear perspective on enhancing competitive research! Good read.