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Sep 5, 2020Liked by Alexis and Adrienne

Fascinating article! Is not always the price what customer focus on but how the tool makes them feel. Would have any advice in order to do useful competitive analysis - how to really understand customers using other products without jumping onto disloyal competition? Thank you!

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author

Thanks for the feedback, Laura! We'll add this topic to our memo queue.

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Clear perspective on enhancing competitive research! Good read.

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