1 Comment

Point #2 is, I assume, where large companies with siloed departments go wrong when strong leadership is missing. Each team at Spotify (in your example) might have a shallow definition of what engagement looks like. The podcast team would focus on downloads, music team on listens, onboarding team on return within X days, etc.

Even if the definition isn’t vague per se, it would hurt the business if too many teams stray from a central POV on what ‘value’ is.

Expand full comment