A friend recently told me a story about how an Amazon team had chosen a north star metric that misguided them, leading them to millions of dollars in lost sales. Average order value is one of the dominant metrics for any e-commerce business that desires to make more money, and Amazon was no different.
How to build a metrics dashboard so you don’t…
A friend recently told me a story about how an Amazon team had chosen a north star metric that misguided them, leading them to millions of dollars in lost sales. Average order value is one of the dominant metrics for any e-commerce business that desires to make more money, and Amazon was no different.
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