Building for enterprises is a unique rollercoaster compared to building for typical consumers. While B2C PMs have the luxury of millions of users, making it easier to do things like A/B testing and see clear trends in the data, a B2B PM must marry scarce quantitative data with qualitative feedback to make sense of things. It's not an easy endeavor.
How to Gain an Edge as a B2B PM
How to Gain an Edge as a B2B PM
How to Gain an Edge as a B2B PM
Building for enterprises is a unique rollercoaster compared to building for typical consumers. While B2C PMs have the luxury of millions of users, making it easier to do things like A/B testing and see clear trends in the data, a B2B PM must marry scarce quantitative data with qualitative feedback to make sense of things. It's not an easy endeavor.